Modeling Reward Expiry for Loyalty Programs in a Competitive Market
نویسندگان
چکیده
منابع مشابه
Profitability of loyalty reward programs: An analytical investigation
Loyalty programs, as a prevalent CRM strategy, aim to enhance customers’ loyalty and thereby increase a firm’s long-term profitability. Recent analytical and empirical studies demonstrate inconsistent findings on the efficacy of loyalty programs in fulfilling these goals. In this study, an analytical model is developed to analyze the effect of customers’ valuation and their post-purchase satisf...
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Loyalty Reward programs (LRPs) are marketing programs aimed at rewarding customers for repeat purchasing of a product or a service. Although different types of LRPs exist today across a spectrum of industries (travel, hotel, retail, telecommunication, banking, gasoline, etc.), most of the modern systems have their roots from AAdvantage®, the loyalty program introduced by American Airlines in 19...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2016
ISSN: 1556-5068
DOI: 10.2139/ssrn.2911099